Lascassas, Tennessee born Jordan Baron came up as most born in Tennessee do. Music was everywhere. He learned the guitar on his Grandfather’s knee. Car rides with Mom brought the oldies, and Dad’s truck thumped southern-rock and James Brown. On pop radio, hip-hop dominated the air with innovative production and rhythm. He began making music, and once grown left the South on a 4,000 mile journey North to discover his sound, and himself.
“At the time, Nashville just didn’t really want to hear what I had to say. I was looking for a space big enough to hold my imagination, and Alaska seemed a good place to start.” -Harrison B
West coast influence brought indie rock while trekking wild places along the way. He ended up in Juneau, Alaska and began performing for the locals. Those performances continued to swell until the bars were full, spilling into performance halls opening for national acts. Continually forging his new direction, he left Alaska and continued to seek out new perspectives. Once he returned back to Tennessee he went on to record his first LP, and Harrison B was born.
“Things happen when you travel that awaken parts of you untouched. Being paced by a Bobcat… Facing a mother bear… Singing in ice caves below a glacier… Watching the sun set at the Equator… I know these moments are in my music.” -Harrison B
His unique style melds a diverse array of genres seamlessly with a solid foundation of blues, rock, and soul. Lyrically immersive storylines touch deeper than the surface, encouraging the listener to explore their own thoughts and emotions.
A true road warrior, the multi-talented entertainer has paid his dues from the ground up. Beginning in bars and coffee shops, and building to opening for nationally renowned acts, performing at festivals, and universities. Pre-Covid, Harrison B toured consistently with a knack for catering to diverse audiences canvassing all corners of the US, and even Alaska.
The live set embodies a modern take on the classic power trio. Bassist James Rosales and drummer Cole Paramore add more than enough energy for any live audience, as the guitar, bass, drums, and vocals are augmented with samples and production elements for a bass and rhythm heavy live show.
Most recently Harrison B released their new single and music video, People. The track was recorded in-house by Cole Paramore, and mastered at Sterling Sound in Nashville, TN by Multi-Grammy award winner Ted Jensen. Ted’s mastering discography includes the likes of The Eagles “Hotel California”, Guns ‘n Roses “Appetite For Destruction”, and many more.
The music video for People, shot in-house by Cole Paramore, visually compliments the message utilizing static interruptions and color changes to tell the story of how fragile and intermittent the truth can be to solidify, particularly online. But ultimately, truth prevails.
“People”, continues the trend towards sonic excellence and remains big, and bold... This might be as “pop” as Harrison B ever gets while simultaneously remaining a tastefully in-your-face rock anthem from the first beat to the last. The supporting video likewise continues the quirky aesthetics that fans of Harrison B already know and love.” -Tim Pepper Medium.com
Released prior to 2021’s “People”, the band’s full length album ARENA is a 10-track pilgrimage guiding the listener down the winding roads of perseverance and discovery. The production echoes his story with a quilting of sounds from all over the board. His raw, honest vocal delivery stands anchor to his sound. Pulsing rhythm and hook-sensibility grab the listener from track one, as each plays through with individuality, all-the-while in-line with the album’s common-thread.
At the release of ARENA, Harrison B was generating serious buzz as an independent artist, and caught the attention of producers at NBC’s “The Voice.”
“While it was an off-and-on year-long commitment, The Voice was a great opportunity, and quite the experience.” -Harrison B
People marks a strong return to recorded music for Harrison B. Multiple single and music videos are planned to follow in 2021 and beyond.
“The music of Harrison B has continued to evolve. It’s learned how to flex its muscle. It’s grown to take the shape of the vision. “People’’ represents the current sonic pinnacle of the Harrison B sound. It may dive and shake and evolve further. We’ll have to keep following to see where it goes. But the core of Harrison B, the preacher, the critic, the sage has been there all along. The man with a questioning mind and a heart for the people has always been holding the reigns. He’s still doing what he’s always done. He’s just gotten better at it.” -Tim Pepper | Medium.com
Quotes
“Great voice, great look…”
~ Adam Levine
“Tennessee native Harrison B weaves conflicting influences into a semblance of new reggae and progressive American soul.”
~ the Stranger, Seattle
“THIS KID IS THE REAL DEAL ! LOVE LOVE LOVE!”
~ Mark Tamburino, Songwriter; Air Personality, SiriusXM
Blending Alt-Rock and Indie, Soul, Blues, & Hip-Hop, this album engages the listener on a track-by-track basis and refuses to sit idly in a box. Authentic & anthem filled, Harrison B’s blend of the Old South and the Modern World bleeds out the speakers as an honest voice who has lived what is spoken. From driving rhythm, deep synths, and Classic Rock era guitar leads, Harrison B demands your attention.
~ CD BABY
“You’ve got some stellar songs and they’ve got a lot of depth to them. You’ve gotten me into liking hip-hop music”
~ Host, Katie Bausler, Arts @ 360, Alaska Public Television
“It’s like they took everything good and put it in a blender.”
~ Matt Petty, Digital Marketing Guru
“Such a good energy”
~ Miley Cyrus
“Love this!”
~ Jack Higgins, Jam In the Van
Drummer/Engineer/Videographer Cole Paramore
Bassman James Rosales